Require your web designer or developer to help you whenever you need a tracking pixel added to the site . If this is your first time adding GTM, remember to remove any Google Analytics code from the site and add it through GTM instead. Same goes for other UET pixels and scripts - make sure to move them to GTM and not duplicate them on pages. Finally, when you go live with the new site, if you're using Google Analytics, be sure to add an annotation so you can easily identify the relaunch date when looking at the charts. 2.
Technical review Technical issues can really hurt SEO. You may know how your existing site performs with SEO, but do you know how your new design, layout, images, and code will perform? This will often not be an apples jewelry retouching service to apples comparison. One of the most common technical SEO pitfalls I've witnessed with relaunch is ignoring new page load times. How much of an impact can page speed have? This company has not made any
other changes to its site for content or design. They just moved everything to a new CMS. Almost immediately, they lost nearly 15% of their organic Google traffic: Pagespeed traffic loss In this company's case, the new CMS increased page load times enough to bump about 20 non-branded keyword rankings to page two of Google's search results. This is the impact page speed can have on your rankings! If your test site is accessible on the web, even for a short time,