GUIDE ON DIGITAL MARKETING
What is Digital Marketing?
Digital marketing is a type of marketing that uses technology such as the internet, computers, and mobile phones to advertise products and services online. It is a well-targeted, conversion-oriented, and interactive marketing strategy for reaching out to customers and converting them into clients. The goal of digital marketing is to advertise your company online in order to attract the suitable audience, who might be your consumers.
According to recent statistics, digital marketing is the fastest expanding area in the IT business. This course is designed to turn you becoming a digital marketing expert.
👉 Explanation of Digital Marketing:
Throughout the years, marketing has always been customer-centric; the methods of delivering services and products have evolved, but the tactics have not. Technologies have brought about revolutions in various industries, including marketing, from print media to digital media. The rapid expansion of digital marketing is a direct result of internet and social media site usage.
Unlike traditional marketing methods, you don't have to walk door to door to convince people about the quality of your product; instead, 'likes' on Facebook and 'following' on Twitter do the job.
Four concepts are fundamental to digital marketing.
● Social media - Use social media platforms such as Facebook and Twitter to interact with your consumer base. Use it as a support channel, a launchpad for new items, and to publicise specials and unique offers.
● Content Marketing - The purpose of content marketing is to retain and attract consumers by providing valuable and relevant content on a constant basis with the intention of engaging a specific audience in order to promote profitable customer action. Companies benefit from content marketing because individuals find knowledge on the internet.
● Advertising - Advertising: The main difference between online advertising and conventional advertising is targeting. Most internet marketing platforms allow banner/text/rich media ad formats, which are priced in three ways: CPM (Cost per Thousand), CPL (Cost per Lead), and CPC (Cost per Click). CPM is the amount of money paid by the advertiser to search engines for each 1000 ad views that the ad receives, whereas CPC is the amount of money paid by the advertiser to search engines for a single click on its advertising that delivers one visitor to its website. The advertiser pays search engines and web publications for each click. Cost Per Lead advertising is another type of advertising in which the marketer pays for an explicit sign up from a customer who is interested in the advertiser's offer.
● SEO - SEO (search engine optimization) is a strategy that helps a website to receive more traffic from search engines such as Google, Microsoft, and Yahoo. There are two types of SEO:
○ off page SEO
○ on page SEO.
👉 Types of Digital Marketing:
We may utilize a variety of digital marketing techniques to reach and engage their customers. The following are the most common forms of digital marketing:
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay-Per-Click Advertising (PPC)
Email Marketing
Affiliate Marketing
Native Advertising
Online Public Relations (PR)
Conversion Rate Optimization (CRO)
Marketing Automation
Inbound Marketing
Search Engine Marketing (SEM)
Display Advertising
Instant Messaging Marketing
👉 Social Media Marketing:
Social Network Marketing is the use of social networking platforms as marketing tools to increase income or brand visibility. Social media marketing employs a method known as SMO (Social Media Optimization), which may be accomplished in two ways.
Inserting social media links, such as sharing buttons and RSS feeds, into material.
Using social media to promote sites by updating tweets, blog posts, and statuses.
Social media marketing allows a firm to receive direct input from clients through social networks such as Twitter, Facebook, Instagram, Myspace, Linkedin, and Youtube, all of which have made significant contributions to social marketing in recent years. The effectiveness of social media marketing is attributed to "Personal" connections between users and service providers.
● Facebook Marketing
● LinkedIn Marketing
● Twitter marketing
● Google+ Plus
● Video promotions
Now that you understand the basics of digital marketing….!
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